Tomás Rotger has been contributing to the Shutter Photo @ Flickr Group for a while now. We first featured his photograph, Winter XII, in January of 2010. Much more recently, we also featured one of his photos, What for I’ll love her so much, if then she’ll be gone?, as part of our Inspiring Black & White Photos article in February. When it comes to Black & White photography, Tomás’s work is certainly inspiring. Like much of his work, Light (III) is a study in simplicity within the natural environment. This time, he points his lens towards the sky to catch a wispy cloud formation. Like many, I too spent lazy summer afternoons trying to see creatures in the clouds. When I look upon this photo, I am brought back to those days. I see a one-armed lobster, or perhaps a shrimp mother and her child. Of course I am not sharing Tomás’s work to reminisce about my childhood (though that part was fun). I am sharing it with you to make a point: Connect with your audience.
Light (III) may be aesthetically pleasing. It may be an interesting study in light with it’s gradated sky and lens flare. Such elements make a good photograph. By connecting with his audience, Tomás has created a great photograph. Connecting with your audience is not an easy task. One should try to invoke emotion, a skill that photojournalists flex every day. It is much easier to generate emotional attachments when you’re dealing with creatures, humans especially. But when dealing with inanimate subjects, the challenge is increased. One way, as Tomás was kind enough to demonstrate, is to connect through a common memory. In this case, it’s cloud watching. But you could tap into any number of common memories: Walks along the beach, playing with a popular retro toy or warm summer days. Connect with your audience like Tomás did, and you’ll earn their respect.
Tomás has an inspiring collection of photographs – mostly in black & white – in his Flickr pool that you should are worth browsing.